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I'm Srividhya Krishnan

As a seasoned UX strategist and Product Designer with over 12 years of experience, I have developed a deep understanding of the intricate balance between business objectives and customer needs. I have a proven track record of solving complex business challenges while ensuring an exceptional user experience.

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Throughout my career, I have utilized innovative strategies, design thinking, and customer experience design to create effective and scalable digital solutions. I strongly believe that emotions play a critical role in product design, and leveraging the right emotions at the right time is key to achieving success.


In addition to my hands-on experience, I also enjoy mentoring Design Thinking teams to help them solve business challenges through user experience and design thinking sessions. I am passionate about collaborating with others to drive innovation and create meaningful experiences that positively impact people's lives.


Overall, I am a results-oriented, customer-focused professional who is committed to creating exceptional experiences that drive business success.
I am also an active mentor in ADPList . 

I played a major role in the design and implementation of “Next-Gen” workplace for my previous company with launch of 20+ products globally and  few of these products have bagged the following awards.

Stevie 2022 Asia Pacific - Innovative Achievement in Customer Satisfaction for the Design Toolkit Platform.

I played a major role in conceptualisation and implemention of a home-grown platform called "Design Toolkit" to enable total experience transformation at scale and promote a culture of innovation. It gamifies problem-solving so that it wasn’t perceived as “solving a problem” but rather working on a puzzle or playing a board game. This is envisioned to be a catalyst for digital transformation initiatives and innovations within the organization. 

Spearheaded a leadership platform right from conception to delivery.  This is an internal-leadership sourcing platform that brings right opportunities to rightful leaders and vice-versa.​ The application:​ Actively Listens to leaders’ career-plans​, Empathetically Captures their mindset w.r.t their current role​, Diligently Holds a stock of leadership opportunities in the organisation​ and Smartly Matches the ‘Supply’ and ‘Demand’​. This platform was awarded the Best Advance in Diversity and Inclusion Innovation - Brandon Hall Group’s Technology Excellence Award (Silver).

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Brandon Hall Group’s Technology Excellence Award (Silver) 

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My accomplishments in the past

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External Design Thinking sessions

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Design Thinking session to Mobile Center of Excellence teams

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Appreciations received from Universities

Mentor

ADP List mentoring wrap up

  1. Product Design

  2. Business/Enterprise Transformation

  3. Strategy Definition

  4. Design Thinking

  5. + all other UX practices...

Hands-on experience in

  1. Product Design

  2. Business/Enterprise Transformation

  3. Strategy Definition

  4. Design Thinking

  5. + all other UX practices...

I am currently working in Zalando as a Senior Product Designer in the Digital Experience team.

Long story short

I am a Product Designer with over a decade of experience. Worked on 30+ projects (Not included everything here due to copyrights issue) Trust me, I have seen a lot of edge cases and 10000+ times annoyed a developer for implementing a pixel perfect design :P!

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P.S View it in Web for a better experience :P

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